• Responsive Magento e-Commerce
  • Design and Build

About the project

Part of the Brandon Hire Group, PhoenixSE is one of the UK’s leading suppliers of surveying and safety equipment. As one of our longest standing clients, PhoenixSE represents the kind of relationship we try to forge with all of our customers. PhoenixSE is a growing company which is aware of the ever-changing needs of its customers and the need to upgrade their site in promptly in response.

What we did

First off, we looked closely at the analytics from the current site, to identify if there were any significant drop-offs in the user journey from product, to basket, to checkout.

We presented PhoenixSE with a set of wireframes , a skeletal framework which is used as a visual aid to help understand the layout of the proposed new site; mapping out the new user journey which worked to combat the causes of drop-offs.

With the wireframes signed-off, we designed the new look and feel around this foundation. The site was upgraded onto the latest version of Magento and built on a responsive framework so the user experience was optimized on their device of choice.

In a competitive industry, search engine positioning is vital and so we were also asked to propose a search engine optimisation strategy in addition to PhoenixSE’s regular site upgrades.

Quote from customer

"Using Red Dot Creative..."